Are you using eyeshadow primer? If not, you should be!
What is it? Eyeshadow primer generally comes as a cream that you apply on your eyelids right before you put on your eyeshadow. Its purpose is to make your shadows look more vibrant, to prevent flaking, and to help avoid those pesky creases on your lids when you wear eyeshadow.
So what’s the big deal? Does it really work? How important is it?
Well let me tell you, it is a HUGE deal. The right eyeshadow primer will make a big difference in how your eyeshadow looks overall as well as how long it lasts throughout the day.
Shall I demonstrate? Here we go:
Here are a couple neutral eyeshadows. The one on the left is Shimmering Golden Peach from the Tarte NeutralEYES Volume II palette. The one on the right side is Smog from the Naked Palette by Urban Decay.
And a couple of bright shadows both from the Electric Palette by Urban Decay. Savage is on the left, Gonzo on the right.
In both pictures, the four swatches on the top all have primer (either the Eyeshadow Primer Potion by Urban Decay or Too Faced Shadow Insurance). The bottom swatches don’t have any primer. All the swatches were applied at the same time. See any difference yet?
How about now? This second set of pictures was taken about six hours after application. There’s a difference, right?
But swatches on your arm are different from actual eye looks, right? Let’s look at some of those.
This is one of my favorite Naked looks. It is based on this tutorial found here.
These are my lids immediately after I applied my makeup. The primer makes a difference right away! With primer, you don’t have to cake the eyeshadow on to make it look vibrant. Even though I tried very hard to get the non-primered side to look the same, it had already faded just minutes later.
And surprise! Look who insisted on being held the whole time these pictures were being taken! My sister calls these “Mommy on the Loose Real-Life Moments” and said I should show them more. So here’s one.
Here’s the same look, about five hours later. The difference is starting to become more obvious, don’t you think?
And this is the look right before I washed my face at night. This was taken about 12 hours after application.
Here’s another look. It didn’t turn out so well because I was in a rush, but I wanted to include it anyway. This picture was taken right after application. I had the worst time with lighting, by the way.
And again, right before makeup removal at the end of the day. This was after about ten hours.
One more look right after application.
After about five hours.
And right before bed.
And, this is a little gross, but I just had to document this:
Can you believe that? That is the eyeshadow I removed from the last look (the green one). There was a major difference in the amount of shadow left on my eyes!
I hope I’ve convinced you! Eyeshadow primer is really, really important. As you can see, it doesn’t always prevent all flaking and creasing (especially with brighter colors), but it sure helps.
If you aren’t using eyeshadow primer and you want to start, you may be wondering what to use? Next week I’ll be revealing my personal favorite out of two very popular ones:
Too Faced Shadow Insurance and Urban Decay’s Eyeshadow Primer Potion. Both can be found at Ulta (where I do just about all of my makeup shopping) and they’re both great primers. But I do have a preference. Stay tuned for the big reveal!